again, here is something i came across and thought was worth sharing and adding to my research.
when most brands and companies promote their products with standard sized brochures, cartier decided to take a different route, think out of the box, and put everything in one.
their little red box has its title "précieuses histoires de pierres" - which is a subtle french play on words meaning "precious stories of stones", but clearly doesn't work as well once it's translated.
the box is filled with little leaflets, pieces of glossy, matte or transparent paper and mini booklets, all depicting the origins and stories behind the precious materials and stones used by the jeweller.
i really liked cartier's iconically red-tinted box. it is both clever and playful and clearly stands out from the usual advertising and promotional materials out there.
i'll definitely keep that one in mind for my own work.
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