i've spent a lot of time cutting down my type/logo selection and it now comes down to these two.
i'm finding it very hard to decide.
i think that the de vroomen london one looks a bit "younger" and "fresher", but i like the leo de vroomen one too as i thought that by adding the first name to the type branding would give a sense of accessibility to the viewer/consumer. plus, i like the contrast between the italic lower case and the upper case text.
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